Genius Games MAP Policy


Genius Games MAP Policy

Recognizing that many of our Authorized Resellers spend significant investment in operating their stores, training their customer services and sales staff on our products, and also must pay for rent and utilities of a physical storefront, Genius Games is committed to maintaining high margins for our Authorized Resellers. To keep this commitment, we have outlined our guidelines with this established Minimum Advertised Price (MAP) Policy. All Authorized Resellers of our products must follow these guidelines for all the products with the Genius Games and Artana Games line.

Additionally, Genius Games is committed to the quality of its products. As a result, Genius Games reship, at their expense, a new product directly to customers who can verify they have received a defective product. This is not a feasible service Genius Games can sustain in an economic environment where high-volume deep discount sales are the predominant means of online sales.  

Download the MAP Policy here:

MAP Policy Guidelines:

All Advertised prices must be at or above MSRP for all Genius Games products.

*Update as of September 16, 2022 - MSRP Pricing has increased. Previous MSRP will be honored with MAPP until September 30, 2022. As of October 1, 2022, MAPP has been updated to reflect updated MSRPs for Genius Games and Artana Games products.

However, resellers are not required to list prices in advertising. If a price is listed in an advertisement it must be at or above MSRP. Other Statements such as “call for price” or “call for quote” are acceptable and permitted.

Authorized Resellers are also responsible for ensuring that any Genius Games or Artana Games product pricing is at or above MSRP on all eCommerce sites for internet search engines. Resellers are free to set the actual resale price of any product as long as it is at or above MSRP given the most recent publication of the price list.

This MAP policy applies to advertising placements, including but not limited to: print ads (inserts, magazines, newspapers, catalogs, mail order catalogs, etc.), broadcast (radio and TV), direct mail, faxes, internet placement with third parties (banner ads, broadcast emails, destination pages, third-party sites), internet placements on resellers own website, and any flyers, posters or coupons.

From time to time, Authorized Reseller may be permitted to advertise our products at prices lower than the MSRP price under very limited and time-bound circumstances.

Free Offers, Free shipping and/or handling, 0% sales tax or free financing promotions do not violate MAPP.

Failure to comply with the MAP Policy, at the sole discretion of Genius Games, may result in the immediate loss of Authorized Reseller status and your ability to purchase all Genius Games products.

Sales Channel Restrictions:

Authorized Resellers may sell Genius Games products and Artana products on their company-owned webstore, but may not sell Genius Games products and Artana products as a 3rd party reseller on any other online webstore.

Restricted Sales Channels include:

  • B&

And any other similar webstore, except as may be expressly consented to by Genius Games in writing in advance, with the understanding that Genius Games may withdraw its consent at any time.

Actions & Resolutions for MAP Policy Violations

  1. All Authorized Resellers will be asked to acknowledge receipt and affirm their commitment to abiding by the policies in this MAP Policy.
  2. Authorized Resellers found in violation of the MAP Policy will need to correct their pricing listed within 24 hours.
  3. Authorized Resellers found in violation of the MAP Policy a second time will be put on hold for selling Genius Games and Artana products for 30 days.
  4. Authorized Resellers found in violation of the MAP Policy a third time will no longer be authorized to sell Genius Games products.

For questions, or to report a violation of this policy, please email